Elders Insurance New England

Elders Insurance has been providing rural Australia with insurance for over 100 years and Elders Insurance New England continues that tradition servicing Armidale, Walcha, Uralla, Guyra, Dorrigo and surrounding districts.

Our business is locally owned, locally operated and we take great pride in playing an active role in our local communities. Whether it is through our sponsorship of local charities, community groups and sporting clubs, or utilising local retailers and tradesman when settling our client's claims, we believe 100% in supporting the people that support us.

As a general insurance agency we can provide cover for all general classes of insurance including but not limited to home, contents, business, farm, motor, public liability, professional indemnity and CTP. Our office boasts an experienced team of insurance professionals with nearly 30 years industry experience and we are happy to discuss your requirements and provide insurance solution's tailored to your individual needs and requirements.

As locals we understand what cover our customers require and we take great pride in providing a high level of personal service to our clients. So please call in or contact our office to discuss with one of our staff how we can assist you.

Suite 2, Ground Floor, 191-193 Beardy Street
Armidale, NSW 2350

Get directions >

Phone 02 6775 4577
After hours 0429 682 001
Emergency after hours contact 0427 720 623
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Services we offer

  • At the beginning of the year, I started up my own business in cabinetry - SolidWorks Interiors. At the early stages of the startup, I requested the help of Melissa at Elders Insurance for everything I needed, from public liability cover to insurance for my equipment. She was extremely helpful and made a clear understanding of what was needed. Couldn’t recommend Elders Insurance more!

    – Caleb
  • I’ve been in business for the past six years and Melissa has helped with all insurances for all three of my labels! Elders also has been my choice for my past and current property insurance. Melissa was who I dealt with making a claim and it was an easy and seamless process. Will continue to use Elders Insurance for all future requirements.

    – Meg
Our team
Elders insurance team members at Elders Insurance New England office
Profile photo of Ben Page

Ben Page

Managing Agent and Owner
  • Experience +

    Ben commenced his insurance career in Newcastle with Commercial Union (then CGU). Relocating to Armidale in 2000 he commenced working for Elders Insurance before purchasing the Agency. In 2013 he purchased the Tamworth and Gunnedah Agencies to form the three offices that make up Elders Insurance New England. Whilst Ben individually has more than 25 years industry experience the team collectively has 100 years industry experience. Specialising in all forms of general insurance the Elders Insurance New England team has the experience to provide tailored solutions with local knowledge for our clients.

Profile photo of Melissa Sharpe

Melissa Sharpe

Insurance Services Manager/ Office Manager
Profile photo of Sarah Harrison

Sarah Harrison

Claims/ Sales Support Officer

Elders Insurance New England Social Feed

25 Jun

We are looking for someone to join our team in Glen Innes. Are you looking for a rewarding, progressive career? Let us help you build a career in insurance. Experience is not necessary but a willingness to learn and work as part of a team is. If this sounds like you, please click on the link below

12 May

To all the amazing Mothers out there, on behalf of Elders Insurance New England (Tamworth, Armidale & Gunnedah), HAPPY MOTHERS DAY!!!💕🌻👧🏻👧🏼👧🏾

21 Mar

Thanks Tara, we are so proud to be associated with your fabulous event. Good luck on Saturday! Ben, Trudy and the whole team at Elders Insurance New England have been with us since the beginning and we really couldn't imagine anyone else we'd rather had our back. Small businesses often need a


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