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Elders Insurance New England

Elders Insurance has been providing rural Australia with insurance for over 100 years and Elders Insurance New England continues that tradition servicing Armidale, Walcha, Uralla, Guyra, Dorrigo and surrounding districts.

Our business is locally owned, locally operated and we take great pride in playing an active role in our local communities. Whether it is through our sponsorship of local charities, community groups and sporting clubs, or utilising local retailers and tradesman when settling our client's claims, we believe 100% in supporting the people that support us.

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Suite 2, Ground Floor, 191-193 Beardy Street
Armidale, NSW 2350

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Phone 02 6775 4577
After hours 0429 682 001
Emergency after hours contact 0427 720 623
Fax 02 6772 8364
Email Facebook

Services we offer

Our team
Elders insurance team members at Elders Insurance New England office
Profile photo of Ben Page

Ben Page

Managing Agent and Owner
  • Experience +

    Ben commenced his insurance career in Newcastle with Commercial Union (then CGU). Relocating to Armidale in 2000 he commenced working for Elders Insurance before purchasing the Agency. In 2013 he purchased the Tamworth and Gunnedah Agencies to form the three offices that make up Elders Insurance New England. Whilst Ben individually has more than 25 years industry experience the team collectively has 100 years industry experience. Specialising in all forms of general insurance the Elders Insurance New England team has the experience to provide tailored solutions with local knowledge for our clients.

Profile photo of Melissa Sharpe

Melissa Sharpe

Insurance Services Manager/ Office Manager
Profile photo of Sarah Harrison

Sarah Harrison

Claims/ Sales Support Officer
Profile photo of Sarah Morelli

Sarah Morelli

Sales Support Officer

Elders Insurance New England Social Feed

12 May

WE HAVE MOVED!!! Call in and see us at our new office. 191-193 Beardy Street, Armidale (Next to the NAB branch). #eldersinsurance #WeAreLocal

5 May

These delicious treats were delivered to our office this morning from two beautiful clients. No reason, just because!! We are so blessed to have people like this in the world, sprinkling kindness around like it’s confetti.

24 Mar

Since 2014 we have been proud to be a sponsor of this fabulous event, Seasons of New England. With over 100 local producers, makers & creators in attendance as well as plenty of live performers it really is a great day out for the family. So head to the Uralla Showground this Saturday 26th March to

8 Mar

Today we celebrate International Women's Day. At Elders Insurance New England we would like to thank these amazing women that run our 3 offices in Tamworth, Armidale & Gunnedah. They wear many hats - Mothers, Daughters, Sisters, Wives, Friends and to us they are the Professionals that provide the


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