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New research commissioned by QBE and conducted by Oxford Economics Australia found that major disruptions can continue to influence local business communities for years after the initial event, creating a 'recovery gap' between where a communtiy ends up and where it otherwise would have been without the disaster.
Recovery can take longer than expected
The research examined seven significant bushfires, floods and cyclones that occurred across Australia between 2018 and 2023. By comparing affected communities with similar areas that did not experience a major disruption, researchers were able to estimate how local business communities changed over time.
One of the key findings was that the greatest impact was not always felt immediately.
In the year a major disruption occurred, affected communities were estimated to have around 3% fewer small and medium-sized enterprises (SMEs) than they otherwise would have had. After one year, that gap widened to 4%. The largest impact emerged after two years, when business numbers were estimated to be 9% below expected levels, representing around $43 million in annual economic activity that is never realised. While the 'recovery gap' begins to stabilise in the third year, affected communities remain below their expected growth trajectory, with 7% fewer businesses than expected and an associated $36 million gap in annual economic activity. This suggest major disruptions may leave permanent 'economic scarring.'
Rather than reflecting a sudden loss of businesses, the findings point to slower growth, fewer new business openings and a longer recovery journey for affected communities.

Why regional communities can face greater challenges
The research found that regional communities often experience larger and more persistent impacts than capital cities following a major disruption.
Two years after a major disruption, regional SME numbers were estimated to be around 9% below expected levels, compared with less than 4% in capital cities. In practical terms, regional communities experienced more than twice the decline in business numbers seen in metropolitan areas.
While every community is different, the report notes that many regional economies are more dependent on a smaller number of industries, transport routes and local supply networks1.2 When a major disruption affects these connections, the impacts can extend across the broader local economy3.4
For regional business owners, this reinforces the importance of understanding not only the risks facing an individual business, but also the broader community and infrastructure networks that support day-to-day operations.
Small businesses can be particularly vulnerable
The report also found that the impacts of disruption are not always shared equally across all businesses.
Businesses employing between one and 19 people experienced some of the largest and most persistent effects. One year after a major disruption, business numbers in this group were estimated to be around 5% below expected levels. Three years later, that gap had widened to 12%.
For many smaller businesses, periods of disruption can place pressure on cash flow, staffing, supplier relationships and customer demand, particularly when recovery extends beyond the immediate aftermath of an event.
While the research did not examine individual business performance, the findings highlight how prolonged disruptions can shape the broader business environment in which small businesses operate.
The role of resilience
While the findings highlight the challenges that can follow major disruptions, they also point to an important factor that can influence recovery outcomes: resilience.
According to the research, communities with higher levels of disaster resilience experienced significantly smaller impacts than communities with lower resilience. Areas with stronger resilience capacity were largely unaffected by major disruptions, while lower-resilience communities experienced sustained declines in business numbers over several years.
The report identifies factors such as disaster preparedness, reliable infrastructure, access to essential services, strong local business activity and community connections as contributors to community resilience.5
For regional businesses, resilience may look different depending on location, industry and size. However, understanding potential vulnerabilities, reviewing continuity arrangements and considering how disruption could affect customers, suppliers and operations can all form part of broader preparedness efforts.

Looking beyond the immediate impact
For regional Australia, recovery is often about more than rebuilding damaged infrastructure or reopening doors. It can involve restoring business confidence, attracting investment, supporting local employment and rebuilding growth trajectories that may have been disrupted.
The research suggests that some impacts can continue to be felt for years after a major event. Understanding those longer-term effects can help businesses, communities and industry take a more informed approach to preparedness and recovery.
This content is brought to you by Elders Insurance (Underwriting Agency) Pty Ltd, (ABN 56 138 879 026, AFSL 340965) (Elders Insurance) as a convenience to readers and is not intended to constitute advice (professional or otherwise) or recommendations upon which a reader may rely.
The information is general only and does not take into account your personal circumstances, financial situation or needs.
Elders Insurance makes no warranty or guarantee about the accuracy, completeness, or adequacy of the content. Readers relying on any content do so at their own risk. It is the responsibility of the reader to evaluate the quality and accuracy of the content. Reference in this content (if any) to any specific product, process, or service, and links from this content to third party websites, do not constitute or imply an endorsement or recommendation by Elders Insurance and shall not be used for advertising or service/product endorsement purposes.
For many people in the insurance industry, Elders Insurance is synonymous with rural and regional Australia. It's a reputation built over decades of supporting local communities and building trusted customer relationships. But while those foundations remain central to who we are, they are no longer the full story.

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Elders Insurance will be strengthening its footprint in urban markets by establishing an Urban Agents model for insurance professionals looking to own their own insurance franchise with the support of a trusted national brand.
Known for a strong presence in rural and regional Australia, Elders Insurance is looking to expand in key urban areas, starting in New South Wales, to meet growing consumer demand for insurance services and support the increasing number of insurance professionals seeking local business ownership opportunities.
“We’re proud of our heritage, but we’re equally focused on our future,” said Dale Gleeson, General Manager of Elders Insurance.
“As customer needs evolve and urban markets grow, we’re seeing more interactions move online - but not all of them deliver the meaningful connection that customers value. What has always set Elders Insurance apart is our strong local presence and the trusted, one-on-one relationships our agents build with customers.
“There’s a real opportunity to bring that same relationship-led model into urban areas, by combining the convenience of digital with the reassurance of local, face-to-face interactions, particularly when customers are making more complex or important insurance decisions.
“This model gives insurance professionals the tools, flexibility and support to do just that, while delivering the kind of hands-on service that’s often missing in today’s urban market.”
The Urban Agents model offers insurance professionals a unique opportunity to become an authorised representative of Elders Insurance with flexible pathways to franchise ownership, and the benefit of brand recognition and operational support through the national network.
“This localised approach builds trust and strengthens long-term relationships which is a key advantage for authorised representatives and clients alike,” Mr Gleeson said.
To support the model, Elders Insurance has launched its first National Elders Service Team, known as ‘The NEST’ - based in Parramatta, Sydney. The team provides centralised support for Urban Agents, including quoting, policy changes, renewals, debtor management, and complex risk referrals.
It also plays a key role in training, business continuity, and overflow support during peak periods and catastrophic events.
“This operational backbone allows authorised representatives to focus on what matters most - building strong client relationships and growing their franchise. It’s about making the work more rewarding and the path to growth more achievable.” Mr Gleeson said.
The Urban Agents model is ideal for insurance professionals in urban areas and former insurance professionals looking to re-enter the market.
“We’ve built a model that supports independence with the strength of a national brand behind it,” Mr Gleeson said. “It’s a great fit for professionals who want to focus on clients and growth, without the worry of going it alone.”
To learn more or register your interest in becoming an Elders Insurance Urban Agent, visit Urban Agents | Elders Insurance.
ENDS
For media enquiries, please contact:
Alyssia El Gawly
External Communications Lead
Phone 61 432 264 700
Email: alyssia.elgawly@qbe.com
The amount paid for insurance premiums can vary based on a range of factors, including the type of cover selected, the sum insured, any optional features included in a policy, excess levels and claims history.
