Are you an organic farmer?

A trend has recently emerged which is excellent for the environment and potentially people's health: going back to basics.

Yes, we are living in the 'digital age' and technology is advancing faster than you can say 'Bitcoin!', but this has seen more people seek a simpler approach to life.

Starting your own veggie patch is back in fashion, while preservative laden food is copping a hard time from both authorities and consumers. Out with processed and in with organic. From 'caveman diets' to home gardening, people have sustainability at the forefront of their minds.

All of this is likely to come as good news to organic farmers, who have been leading this uphill climb for generations. In the face of cheap processed food and global takeout giants, organic producers have had a tough time of it.

Fortunately, demand for pesticide-free produce is increasing, at least according to a recent study. The 'Ryan Partnership/MLR Styling Sustainability Report from 2012' found that a growing number (70 per cent) of shoppers are making ethical, sustainable choices at the checkout.

If you are one of the many organic farms providing them with sustainable produce, you may want to ensure your assets are adequately protected by taking out a comprehensive farm insurance scheme.

Although interest in organic food is increasing steadily thanks to this back to basics trend, there are still many small farm closures in Australia every year - making it even more important to buy farm insurance to mitigate the consequences of poor weather, natural disasters, burglaries and so forth.

In a bid to help Australian organic farmers find market stability, One Green Score for One Earth recently published some marketing advice. They advised businesses to make the most of social media, a cost-effective marketing tool, by engaging with customers, offering free information and creating online communities.